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Coconique

With elegance in mind, we helped Coconique create an identity that translates across the haircare industry

Overview

Visual exploration for Coconique’s cosmetic product launch.

DAIMEN
Approach

To most, hair is another factor in the equation of beauty, however, hair care products are not high on the priority design list. This was the belief held by Coconique, an evolving brand. The lack of a unique brand identity does not reflect the brand's radiant values or contagious glow. These pain points were amplified by inconsistent branding and antiquated design. To reframe this perception and position its brand as the solution to making hair care beautiful, Coconique asked us to help develop a new identity.

Work
BRAND IDENTITY PROTYPING SERVICE/PRODUCT STRATEGY PACKAGING CONTENT GUIDELINES CREATIVE DIRECTION

Outcome

The work made an immediate impact by alining the branding values of the company. Not only did our unified brand experience create consistency across Coconique’s global business, but it also delivered a scalable platform that can grow as they do.

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