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Premier Publishing

I designed a mobile app to change the way people collaborate at Premier Publishing.

Role

Product designer for proof of concept. I am responsible for competitive analyses, conducting user interviews, creating solution proposals and some initial user validations.

Duration

4 Months

Problem

Premier Publishing lacked a platform where its employees could easily find collaborators within the company roster. Many potential collaborators have a hard time connecting with colleagues seeking help.

Team Members

Product Managers: Gavilan Longino, Courtney Williams
UX/UI Designers: Prince Carter, Carlos Brown

Tools

Figma, Instagram, Interviews

Solution

The goal of the project was to design a mobile delivery app for Premier Publishing's staff members. The app provides a medium to find new collaborators within the company.
Figma, Instagram, Interviews
UI/UX, Wireframing, Rapid Prototyping, User Testing, Strategy, Design

Who is Premier Publishing?

Premier Publishing is home to world renowned songwriters with a classic catalouge including, Snoop Dogg, Corey Feldman, Switch, and Ariana Grande.

Competitive Analysis

Scaling Up Using Website

Before beginning any actual design work, We want to take a thorough look at what applications are available now in regards to networking with peers.We clustered apps from focused networking (Hinge-like matching) on the X axis to general networking (Clubhouse) on the right. On the Y axis, I plotted apps intended for the Professional setting (LinkedIn) to non-professional (Facebook) gathering apps.

Key Metrics and Targets

Raise conversion 30%

Book 20 Consultations a week

Establish Company news successfully

Focused Networking requires individuals to follow different clubs, making the matching process arbitrary, long, and tedious.

Clubhouse

Clubhouse along with other "focused networking" apps like LinkedIn and Present follows the famous pattern Bumble Biz has set out for in networking. These apps require users to swipe right or connect with users for a match. Its networking feature is tucked away under its successful group forum recipe. It relies heavily on individuals to initiate and maintain meaningful conversations. For many, it's a challenge to turn these digital conversations into real-world face-to-face connections. This app tends to focus on showing user potential matches very early on, even before a user fills out his or her professional profile. Although it excels with profile exposure, users tend to swipe through the list of potential connections endlessly without initializing a conversation.

Personas

Research

Identifying the key stakeholders, I drafted a series of survey and in-person user interview questions.

Exploration

I started a few interviews with the most active company employees, but I needed more information.  I researched the entire company database to find users. I reached over 80 people. Using Instagram story surveys, Instagram lives, and clubhouse rooms we were able to receive a plethora of data.

Insights from Users

Research Roadblocks

Through research collaborations with company employees and interviews with select users, it became clear that there is not a filtering option for thier needs . Their company database has every employee in one database. There are not any outstanding details that make them stand out besides basic information(name,style,recent activity).

Focused Networking requires individuals to follow different different clubs, making the matching process arbitrary long and tedious.

Low Fidelity Sketches

The design team usually starts the design process with rapid paper sketches. This way we can iterate through many design options quickly and lay out potential user flows. During this phase of the design process, some ideas became more concrete and were iterated over.

This allowed me to see what different sections in would look like so I could minimize wording and simplify settings for better readability.

Usability Testing On Prototype

To work out the kinks for future iterations, I tested the prototype with a diverse but rather small sample of participants. I wanted to know how easy would be to incorpate this new system into their workflow

Key Findings

  • “This was painless to setup”
  • “I’d like for the color to be more vibrant”
  • 96% of tasks where complete succesfully, people where able to find potential collaborators quickly

Final Design

Lessons Learned

Although this last year with the company was a learning experience, I saw the most development in my abilities as a product designer. As the main designer, I was given more authority to oversee meetings and run design sprints. As we made the switch from Sketch to Figma, I became familiar with the software and started contributing to the design process. I participated in the design team, finished design reviews and quality assurance, and assisted the sales and marketing team. Planning was essential. Working on this platform has taught me the value of research, how to manage a large-scale product, how to work through user flows, understand the user and collect feedback, and the significance of developing a design system early on. This wasn't something we did at first and we learned our lesson.