New LIfe defined
Role
Duration
Problem
Team Members
Tools
Solution
Who is New Life Defined
New Life Defined is a company led by author Taneka Thorton. New Life Defined is responsible for establishing and teaching positive coping mechanisms and ministry to teens and young adults.
Measuring Impacts & Success
Scaling Up Using Website
The goal of the New Life Defined project was to improve the breakdown of the event by making it live, dynamic and digital. We used live data from the modem of the vehicle and added the feature to the FordPass app.
Key Metrics and Targets
Raise conversion 30%
Book 20 Consultations a week
Establish Company news successfully
Personas
Research
Identifying the key stakeholders, I drafted series of survey and in-person user interview questions.
Exploration
I started the research process with a survey and interviews. I received 100 survey responses and conducted 7 interviews. Based on this data, I discovered what websites people use to improve their mental wellbeing.
Research
Identifying the key stakeholders, I drafted series of survey and in-person user interview questions.
Empathy for users
I decided to spend a few days shadowing an individual who engages in therapy and focus groups. I wanted to gauge their process and understand their perspective outside of a normal interview setting. I wanted to build empathy with the user. I didn’t spend the time bombarding this person with questions. I shadowed their day and I was able to learn about what matters most to them. The common frustrations were outlined but there were also latent needs that I discovered. Experiencing their research process firsthand as a shadow allowed me to understand the pain porters people who seek treatment face. A common theme never mentioned in the interview was “ I did not know there were services outside of medical practices.”
Key Findings
- 90% of the task were succesfully completed, people were able to navigage and find the information they needed
- Services page needed descriptions to navigate products
- Static service boxes confused users
Ideation & Brainstorming
The design team clarified the user flows and took out our sketchbooks to draw out various iterations of the homescreen. We experimented and compared with different blueprints, grouping the vital elements in the most intuitive ways possible.
